The artist, who works under the pseudonym HOGRE, is internationally known for his unauthorized interventions in public space. His artworks are especially characterized by irony and critical thinking towards media narratives. The first of HOGRE’s subvertising campaigns took place in 2006 when he covered Berlusconi’s election posters in Rome’s Tufello district with red noses and insults. HOGRE’s works are regularly shown in solo and group exhibitions, but despite his international fame, he prefers to remain anonymous due to the controversial reactions to his provocative art.

“As long as war is a profitable market, there will be war.” 

In this exhibition, HOGRE presents his project Ammazzo, which means “I kill” in Italian—a fictional brand that sells and delivers weapons to anyone who can and is willing to pay for them. In this project, he uses three different media: a reproduction of the poster placed on billboards in Berlin and Rome, a painting on canvas in standard 16:9 screen format, and a video documenting the po sters being put up in both cities. The artist’s critical view on capitalism points to a brutal reality. In his own words: “… As long as war is a profitable market, there will be war.”

On loan courtesy of the artist.